Put in $7,500. We name at least $22,500 of trapped value in 14 days, or the Diagnostic is free. Engagements to date: 5x to 10x. Three questions tell you what the Tier 1 Trapped Value Report would likely show for a company your size, organized the way Decisive actually delivers it: five canon categories, the dominant Six Trap behind each, and an effort tier per finding.
Three questions sized to the $1M to $8M ARR ICP. The output mirrors the structure of the actual Trapped Value Report (Diagnostic Artifact 2), with the dollar range and dominant Six Trap per category. The real report ties each finding to a specific source decision in your business, names the trap stack, and prescribes the unlock move. That's the Diagnostic itself.
Annualized run rate, GAAP or near-GAAP. We use this to scale category benchmarks against the ICP and to set your specific Diagnostic guarantee threshold.
Decisive ICP: $1M to $8M ARR. Tier 1 priced at $7,500 under $3M, $10,000 from $3M to $8M. Source: Blueprint v1.12 Part 1.
Total cash out per month, not net. The opex denominator for category-level math (cost waste, vendor leakage, growth-spend allocation).
Calibrated against ICONIQ Topline 2024 and KeyBanc SaaS Survey medians for Series A/B.
Check every box that's true. Each unchecked box is a category where the Diagnostic finds trapped value. Each checked box compresses the recovery estimate. Be honest. The categories below are the five Decisive uses inside the Decision Register and the Trapped Value Report.
Below is the category-level preview, organized exactly the way Decisive delivers the actual Tier 1 Trapped Value Report.
$10,000
Fixed at engagement letter. No hourly billing.
...
Surface this much in trapped value or the work is free.
2.5x to 5.0x
Where the math says you'd land relative to the guarantee.
Three fields. Russ replies personally within 24 hours (same-day during business hours) with the same PDF attached and a few sentences on what's specific to a company your size. We don't add you to a drip. If you don't reply, you don't hear from us again.