A buyer won’t price your AUM. They’ll price the profit behind it.
The consolidators are calling every practice your size, and every offer lands on the same questions: which households actually make money, how much of the book walks with an advisor, and whether the earnings survive a second look. In 14 days, we show you your practice the way a buyer will, in dollars, guaranteed: at least 3x the fee in owner-accepted value identified, or you pay nothing.
30 minutes with Russ. No pitch. You leave knowing what a buyer would question first.
The multiple lands on earnings somebody can believe.
Most owners aren’t waiting for the right market. They’re waiting for numbers they’d be willing to show: household-level profitability instead of blended AUM, advisor economics that don’t depend on one name, growth you can separate from market beta.
The mess isn’t negligence. Growth covered it, and the people producing the numbers were never paid to look. But a buyer will look, at fee realization, at service cost per household, at concentration in a founder’s book, and whatever they can’t believe comes off the price.
Your books tell you what happened. They can’t tell you what to do next.
The decisions weren’t wrong. You made them on the only numbers you had, and those numbers were never built to decide from. Everyone who touches your books is paid to serve something else: the filing, the close, the custodian report. Nobody is paid to prove which clients and advisors actually carry the practice, and that is the job we do.
Three traps that hide inside a growing book.
The Six Trap Diagnostic™ reads your numbers through the decisions that produced them. Three of the six do the most damage in a practice, and every one of them shows up in a buyer’s read with a discount attached.
The large household or senior advisor you are most afraid to touch is often the one capping the practice's margin. The math never gets run because the answer feels dangerous.
AUM that grew on market beta can feel like performance. Separate the market from the practice and the growth that was never yours shows up first, and so does the profit that is.
A fee schedule or cost nobody has revisited in years is not stable. It is margin leaking quietly, at a rate nobody has priced, because the report always looks the same.
The mechanism reads the same across industries, because the traps do.
A clean close is not a fast one, and neither tells you where the cash is stuck.
Cash was trapped in a billing and close cadence nobody had revisited, and clean-looking reports masked the leak. We rebuilt the rhythm, pulled the working capital forward, and put margin on a weekly line of sight. A practice’s version of this leak lives in fee schedules, service models, and households nobody has re-priced.
Anonymized by segment and revenue band until attribution is confirmed.
Two doors. Same engine. Same guarantee.
Both start with 14 days and end with owner-accepted value in dollars: at least 3x the fee identified, or you pay nothing. Typical results run 5x to 10x.
The Sellable-Numbers Scan
A consolidator's letter, a succession, a partner buy-in? The Scan shows you your practice the way a buyer will, in dollars, in 14 days: what diligence would knock off your number, where the value expansion lives, and the first three moves. From $10,000, fixed.
The Scan, in full →The Decision Diagnostic
Same engine, without the buyer's lens: which households and advisors actually make money, where the recoverable value sits, and what to do first. The same numbers are costing the practice every month, sale or no sale.
The Diagnostic, in full →Pricing is banded by revenue and fixed before we begin: see the bands. The mechanics are public: read the guarantee. One next step either way: a 30-minute fit call.
Decide from the numbers. Prove it in the cash.
One 30-minute fit call. If it fits, the 14 days start. If your custodian contact or CPA sent you this page, this is the work they meant.